Ordinarily, the NFL's Head Coach of the Year trophy adheres to a straightforward pattern. It commonly serves as a form of apology. We regret we misjudged your franchise in our preseason projections.
On paper, it's a clear-cut trajectory: the skipper who orchestrated the most dramatic improvement receives the award. In reality, it sparks an annual debate about preseason outlooks and whether we're truly honoring superior leadership or simply the most shocking surprise.
But the current field is distinctly unique. The group of contenders is remarkably talented. It has been the season of comebacks. The NFL has been chaotic, with recent conference champions falling away and recent also-rans rising in unison. During an typical year, a coach leading the his team to the summit of the conference would make him the overwhelming favorite. Yet in this wild and entertaining season, he's facing several other outstanding coaches.
Here is how the hypothetical ballot could look.
Coach of the Year selectors love QBs. They always have. Sean McVay in 2017. Another in 2020. A third in 2022. If you transform a franchise QB, you're well on your way home.
Ben Johnson hasn't just fixed his young quarterback; he's unleashed him. Within an ideal system, the QB has been given the chance to showcase his otherworldly talent. Since midseason onward, the Bears sit at fourth in offensive EPA per play. This isn't a hot streak – it's prolonged performance. With his guidance, the quarterback has become more decisive, less reckless, and has willingly surrendered to the scheme instead of improvising. It is an attack built entirely in the coach's vision: a physical run game, a heavy helping of play-action passes and a creative passing attack that springs wide-open targets everywhere. Williams has thrived. And when easy reads haven't been available, he's been capable to create magic out of broken plays.
Johnson arrived to Chicago with a clear offensive blueprint. Virtually every decision – overhauling the offensive line, featuring the tight ends, turning Williams into a timing-based thrower – has worked. This is uncommon for a first-year head coach. And it's even more uncommon yet for a coach who entered the building with the level of expectations Johnson did. For consecutive straight offseasons, he was the hottest candidate on the head coaching carousel. But when it comes to hiring a leader, there are zero guarantees. Somehow, he has lived up to expectations – and even exceeded them. He's demonstrated not just to be a scheme dork but the kind of culture builder that can breathe new life into an franchise.
During a ordinary year, he would be the overwhelming favorite. Yet the current isn't a normal year!
The area where his case runs a bit unstuck is on the defensive side. The Chicago defense presently sit 25th in defensive efficiency. They are relying on turnovers, and turnovers are famously fickle. Defensive minds can emphasise creating turnovers, but no one can ensure it. He is on the list because the offense is legitimate. He's ranked lower because luck is doing an outsized share of the defense's heavy lifting. If not for a couple breaks of the ball, the Bears would be several victories worse off. It's been an remarkable transformation, and the foundation is in place for long-term success. But Johnson falls short here.
The Jaguars' coach is in a similar situation to his counterpart. He's another rookie head coach who has masterminded a dramatic resurgence. Over the stretch run of the year, he has Trevor Lawrence playing the finest overall ball of his professional life. And he's also overseen the remaking of a defense that now ranks fifth in the NFL in Expected Points Added per play.
What's more notably, Coen has excelled at the intangibles stuff, which wasn't a certainty following his initial public appearances and some of his preseason decisions.
Coen walked into Jacksonville with an uncommonly inexperienced staff. In contrast to other coaches, who surrounded their staff with the ideal coaching cocktail of new ideas and veteran savvy, he hired first-timers. Starting with the head coach on down to assistants to position coaches, the Jags are stocked with first-timers. That type of approach is intriguing in theory, but frequently fails in reality – with other teams are a warning – because everyone is learning a new job in real-time. But Coen has managed to bring everyone and all elements together.
After an initial strong beginning, there was a risk that the campaign would go off the track. A mid-year setback had the Jags wobbling once more. That's typically when coaches panic and change too much. He did not. Instead, he simplified the approach. Jacksonville stopped pursuing explosive answers and started seeking sustainable ones. The coach refocused the offense around his playmakers and the ground attack, and asked his QB to use his mobility more often.
The outcomes are evident. The Jags have won seven games in a row and will be the conference's number three seed. He receives the slightest deduction in the rankings because he took over a talented roster, but he has demonstrated he can get the most out of that talent.
Every Strong of the Year argument has a defining decision. For the Seahawks coach, it was his quarterback move.
Moving on from a incumbent, bringing in a different quarterback and partnering him with an innovative play-caller could have ended the season in the early weeks. Rather, it defined it. Through the middle point of the season, the acquisition was an MVP contender. He has regressed after that hot streak, dropping to a lower rank in EPA per pass attempt over the second half of the schedule, placing him just a single place ahead of peers.
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